Case Study: Sanofi Pasteur MSD achieves deeper multichannel customer engagement and faster time-to-market with Veeva Systems

Sanofi Pasteur MSD’s Digital Transformation Deepens Customer Engagement

Sanofi Pasteur MSD, the European company solely focused on vaccines, faced fragmented CRM systems, paper-based promotional reviews, duplicated content, and siloed teams that limited customer insights and engagement as it prepared to launch new products. The company needed a single, global multichannel platform with integrated content management to harmonize commercial operations and improve cross-channel coordination.

Sanofi Pasteur MSD implemented Veeva Commercial Cloud—multichannel Veeva CRM and Veeva Vault PromoMats—across 19 markets to centralize content, ensure compliance, and orchestrate email, face-to-face, web, and events engagement. Adoption tripled ahead of schedule, user recommendation exceeded 80%, email open and click-through rates topped industry norms (up to ~54% open and ~50% click-through in some countries), MLR review time fell ~38%, time-to-market for assets dropped by months, and the company realized meaningful efficiency and cost savings through global content reuse.

Sanofi Pasteur MSD

Antoine Blanc

Director of Commercial Excellence