Case Study: U.S.-Based Healthcare Company Achieves Rapid Market Event Response and Compliance with Veeva Systems

Responding Rapidly to a Market Event with iRep

The U.S. Based Healthcare Company, which uses Veeva Systems’ iRep on the Apple iPad, needed a way to quickly respond to a sudden market event while staying compliant. The company also wanted better rep efficiency, stronger HCP interactions, and a simple way to track message delivery across its 1,000-person sales force.

Veeva Systems helped the company disable outdated CLM content, replace it with accurate messaging, and automate progress reporting to district managers. The response was completed rapidly—some requests in 10 minutes—and enabled the company to remove expired messages, roll out new content, and monitor reach seamlessly, all without extra charges.