Case Study: Questcor Pharmaceuticals achieves reliable, easy-to-use cloud CRM and vendor independence with Veeva Systems (Veeva CRM)

Questcor Pharmaceuticals - Customer Case Study

Questcor Pharmaceuticals, a specialty biopharma focused on neurology and nephrology and maker of H.P. Acthar Gel, was hampered by clunky client-server CRM systems that constrained its specialty care commercial teams. The company needed a life-sciences-specific, flexible solution that was easy to manage, allowed vendor independence, and could scale as the business grew.

Questcor implemented Veeva CRM’s cloud-based, multitenant platform for its field teams, gaining reliable performance, an intuitive interface, and simple point-and-click configuration. The rollout improved user satisfaction, cut system maintenance by over 50% (managed with just ½ FTE), reduced help-desk calls, enabled easy data loads and prebuilt integrations (e.g., TerrAlign and APIs), and positioned the company to expand the platform to other units and mobile iPad/iRep use.

Questcor Pharmaceuticals

Heather Beaudoin

Director, Commercial Analytics and Sales Operations