Case Study: Pharco Pharma NV/SA achieves scalable growth and improved salesforce efficiency with Veeva Systems' Veeva CRM

Pharco Pharma NV/SA Leverages Advantages of Cloud Computing with the Implementation of Veeva CRM

Pharco Pharma NV/SA, a rapidly growing Belgian pharmaceutical company specialising in prescription medicines, OTC products and food supplements, struggled with an expensive, rigid CRM that suffered poor adoption. After abandoning the system in 2007 and reverting to manual processes, management lacked visibility into sales effectiveness and needed an affordable, pharma‑specific, easy‑to‑use solution that could scale with its 40% annual growth.

Pharco implemented Veeva CRM, a cloud‑based, pharma‑focused platform requiring no onsite hardware or maintenance and offering fast deployment and automatic upgrades. The rollout improved field-force efficiency, made rep activity tracking and customer targeting easier, and eliminated the cost and complexity of managing IT infrastructure while supporting the company’s rapid expansion.

Pharco

Karel Goderis

Managing Director, Pharco