Case Study: PDI achieves integrated, insight-driven multichannel selling with Veeva Systems' Veeva CRM

PDI - Customer Case Study

PDI, a leading contract sales organization serving biopharmaceutical companies for more than 20 years, faced the challenge of delivering rapidly configurable, scalable sales support to many customers while integrating emerging digital channels. After moving from a costly, inflexible on‑premise CRM to Veeva CRM’s cloud, multitenant platform, PDI needed a foundation that could quickly adapt to each client’s selling process and incorporate digital detailing, telesales and other channels following its acquisition of Group DCA.

PDI made Veeva CRM the core of a multichannel selling solution—adding iRep for iPad access and using Veeva’s multichannel calendar to give reps a single view of physician interactions across channels. The integrated system (initially deployed to 600+ users) enabled targeted, insight‑driven follow‑up, tighter sales‑marketing alignment and seamless channel continuity, delivering greater sales coverage and uplift, improved rep visibility into HCP behavior, enhanced marketing effectiveness, and lower total cost of ownership.

PDI

Jo Ann Saitta

Senior Vice President, Information Technology