Case Study: Organon achieves 46% improvement in field execution in nine months with Veeva Systems’ Veeva Align

Organon Improving Field Execution by 46% in Nine Months

Organon, after separating from a major biopharma in 2021, faced fragmented processes, low segmentation and targeting rates, heavy reliance on manual tools, and limited analytics—making it hard to centralize local segmentation and get visibility into field activity. The company needed a simpler, standardized approach to improve how the field engaged priority healthcare professionals (HCPs).

Organon defined five global framework areas (profiling, segmentation & targeting, engagement execution, data & analytics, strategic planning), standardized cadences and stakeholders, and implemented an integrated tech stack including Veeva Align and VCRM with strong stakeholder engagement to drive adoption. In nine months this boosted market segmentation by 21%, planned calls to segmented HCPs by 27% and interactions with high‑priority HCPs by 46%, while cutting territory realignment time by 55%, enabling one‑step CRM onboarding, 5x faster targeting creation, and 99% fewer spreadsheets.

Organon

Maciek Wojtaszewski

Omnichannel Customer Engagement Director