Case Study: Novo Nordisk achieves faster, more accurate medical insights with Veeva Systems

Novo Nordisk Modernizing the Insights Process to Increase Medical Effectiveness

Novo Nordisk wanted to modernize its medical insights process to improve medical effectiveness and better understand HCP needs, unmet needs, and data gaps. Its manual approach was slowing insight management and follow-up, so the company looked to Veeva Systems and its Veeva Link Medical Insights product to create a more efficient, seamless workflow.

Veeva Systems implemented Link Medical Insights to automate tagging and curation with machine learning plus human review, standardize metadata, and connect insights across the enterprise. The result was greater efficiency and accuracy, faster real-time analysis, clearer trend detection, and “many hours back in a month,” while also improving internal sharing and helping Novo Nordisk make quicker strategy changes that can positively impact teams, HCPs, and patients.

Novo Nordisk

Christine Castro

Director of Medical Omnichannel Engagement