Case Study: Mundipharma achieves 100% user adoption and rapid CRM deployment with Veeva Systems

Mundipharma - Customer Case Study

Mundipharma Spain, a leading specialty pharmaceutical company focused on pain management and onco-hematology, was hampered by an aging, on-premise CRM that scattered sales information across multiple systems and made call tracking, customer lists, and reporting inefficient—a serious problem as the company prepared to launch a new analgesia product.

After evaluating three vendors, Mundipharma chose Veeva CRM and went live in six weeks; over 50 reps were trained in under two hours. The cloud solution delivered 100% user adoption and 100% call coverage per rep per customer type, improved customer segmentation and sales visibility, reduced hardware and software costs, and produced positive knock-on effects across finance and medical teams.

Mundipharma

Teresa Rivera

Sales Force Effectiveness Manager, Mundipharma Spain