Case Study: LEO Pharma achieves 90% faster territory alignments and streamlined sales planning with Veeva Systems

LEO Pharma Launches at Full Speed with Integrated Sales Planning

LEO Pharma, a Danish global leader in medical dermatology, faced a high-stakes product launch while competing against a top‑10 pharma. The company’s commercial operations were fragmented—26 different CRM systems, oversized territories averaging ~10,000 accounts, slow months‑long territory and org changes, and disrupted access to customers due to the pandemic—undermining visibility and launch readiness.

LEO implemented Veeva CRM and Veeva Align to automate territory alignments, CRM user management, targeting, and field feedback. The integrated solution cut territory alignment time by 90%, eliminated about 85% of process steps via native CRM integration, reduced territories to ~2,000 HCPs each, enabled remote engagements during COVID, and gave teams a single system for faster deployment, tracking, and KPI-driven field activity.

LEO Pharma

Helene Slee

Global Commercial Operations Manager