Case Study: Kyowa Kirin achieves personalized marketing at speed and scale with Veeva Systems

Kyowa Kirin U.S Personalized Marketing at Speed & Scale

Kyowa Kirin, a life sciences company, needed to adapt to the rise of digital and hybrid engagement while creating more personalized HCP content faster and at scale. As customer expectations shifted, the company also needed better tools and processes to deliver compliant content across channels and measure what resonated.

With Veeva Systems, Kyowa Kirin focused on agile operating models and modular content to reuse key messages, speed up content adaptation, and reduce MLR review cycles. Veeva Systems helped support more efficient, data-driven personalization, enabling Kyowa Kirin to improve relevance across the customer journey while staying compliant and cost-effective.

Kyowa Kirin

Jay McMeekan

Senior Director, Head of Commercial Digital COE