Case Study: Kyowa Kirin achieves greater digital content adoption with Veeva Systems

Kyowa Kirin Q&A Maximizing Digital Content Adoption With Your Field Team

Kyowa Kirin, a biopharma company, faced the challenge of increasing adoption of digital content by its field team and improving how reps used that content in HCP meetings. In a Veeva Systems Q&A, the company discussed gaps in awareness, technology comfort, and content relevance, along with the need to shift from producing more content to creating content that field teams actually use.

Veeva Systems helped frame the solution around data-driven content adoption: Kyowa Kirin began reviewing usage metrics monthly, identifying the top shared assets, and involving field teams earlier in content development. The company also focused on keeping materials concise, limiting content to 10 slides and reducing duplication. As a result, Kyowa Kirin saw a clear correlation between digital content use and better rep performance, reinforcing that content-driven meetings can improve commercial outcomes.

Kyowa Kirin

Jay McMeekan

Senior Director, Head of Commercial Digital COE