Case Study: Iroko Cardio International achieves rapid, scalable CRM deployment and 360° customer visibility with Veeva Systems (Veeva CRM)

Iroko Cardio International - Customer Case Study

Iroko Cardio is a small, specialty pharmaceutical company marketing Aggrastat across Europe and the US. Facing the product’s European launch, the company needed a lightweight, scalable CRM that wouldn’t burden its limited IT resources—previous client/server systems were too complex, costly to maintain, and slow to adapt to a specialty pharma environment.

Iroko deployed Veeva CRM, a multitenant cloud solution, in eight weeks, using its built‑in pan‑European and local configurations and Veeva Managed Services for ongoing support. The system drove fast user adoption, gave a centralized 360° view of customer interactions, reduced administrative time, improved market and competitor visibility, and provided the flexibility and scalability to support Iroko’s growth with automatic upgrades and minimal maintenance.

Iroko Cardio International

Juergen Guenther

Vice President of Customer Operations