Case Study: Global Medtech Company achieves stronger KOL engagement with Veeva Systems

Increase KOL Engagement with Real-Time Customer Insights

Global Medtech Company, a global leader in laboratory instruments, software, services, and consumables, was expanding into oncology and needed its new MSL team to quickly identify and engage key opinion leaders. With only a few existing contacts and too much social content to review manually, the company turned to Veeva Systems and Veeva Link Key People for MedTech to find relevant experts and keep up with the fast-moving market.

Veeva Systems implemented Veeva Link Key People for MedTech to create a single source of truth, surface high-impact stakeholders, and track real-time trends across countries and therapy areas. The result was the identification of more than 100 new oncology KOLs in minutes instead of hours, and MSLs regained 20% of their time, while also improving congress planning, personalizing outreach, and building contact lists in more than 85 countries.