Case Study: Swiss Biopharmaceutical Company achieves global sales and marketing harmonization with Veeva Systems' Veeva CRM (iRep)

Improving Global Sales & Marketing Harmonisation with Veeva iRep

A Switzerland‑based biopharmaceutical company with more than 30 affiliates — focused on discovery, development and commercialization of small‑molecule drugs — was operating 10 different legacy sales‑force automation systems worldwide. The fragmented, costly and hard‑to‑update technology landscape hindered regional alignment and responsiveness just as its first product neared the end of life and a new product approached approval, so the company sought a single, modern global CRM to harmonize commercial operations.

The company deployed cloud‑based Veeva CRM with iRep (an integrated CRM+CLM iPad app) across 25+ markets and ~500 users, creating a central CLM content repository and enabling tablet‑enabled, personalized detailing. Results included faster deployments, reduced admin for reps, more face time with physicians, better content control and compliance, improved global consistency and sharing of best practices — positioning the company as both a commercial and technology innovator.