Case Study: Top Biopharma cuts data processing time from 24 hours to 1 with Veeva Systems

How a Top Biopharma Cut Data Processing Time from 24 Hours to 1

Top Biopharma, a biopharma company within a large global life sciences group, struggled with a home-grown data warehouse that was hard to maintain, costly, and too slow to keep up with growing data sources and changing business needs. Its team needed better data quality, easier self-service, and faster access to trustworthy master data for sales, marketing, and medical teams.

Top Biopharma implemented Veeva Systems’ Veeva Network, along with Veeva OpenData, to master data from multiple sources into a golden record and switch to event-driven processing. With Veeva Systems, data change requests now take an hour or less instead of up to 24 hours, while match rules, source ranking, and hierarchy tools improved data quality, scalability, and business usability.