Case Study: Global Pharma Leading Company achieves fast, accurate customer data and $500K+ annual savings with Veeva Systems' Veeva OpenData

How a global pharma leader used three pillars of data management to achieve their data vision

A top-10 global pharmaceutical company faced fragmented, slow master data processes that hindered planning and innovation: conflicting versions of the truth, legacy systems that made adding new sources difficult, and data change requests that took up to 40 days—frustrating sales and slowing time to market.

Using Veeva OpenData’s three pillars (comprehensive reference data, fast data stewardship, and seamless systems integration), the company gained visibility across 16M+ HCP/HCO profiles and affiliate hierarchies, linked 21 data sources, and reduced DCR response time from 40 days to 1. The effort saved over $500K annually, produced a golden customer profile for better targeting and segmentation, and increased the accuracy of analytics and call plans.