Case Study: Global Pharma Company achieves faster, more accurate medical information and adverse-event processing with Veeva Systems' Vault MedInquiry

Global Pharma Company Modernizes Medical Information Management

A global leader in medical dermatology that had expanded into rare diseases and biologics faced rising demands on its medical information team after acquisitions and growth across 30 affiliates. The organization needed a modern, cloud-based inquiry management system to handle tens of thousands of existing medical inquiries and adverse events, support local variations in process and language, meet GDPR/security requirements, and improve speed and accuracy of case processing.

They implemented Veeva Vault MedInquiry, standardizing workflows on a global framework with local flexibility, two‑factor security, and dashboard reporting. Tight integration with their pharmacovigilance system (via an API “magic button”) and Veeva CRM eliminated manual re-entry, sped adverse-event processing toward a 24‑hour goal, improved dissemination and data accuracy, and delivered real‑time global insights—leading to rapid affiliate adoption and measurable productivity gains.