Case Study: Global Consumer Healthcare Company achieves 50% faster promotional-material review with Veeva Systems' Vault PromoMats

Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50% with Veeva Vault PromoMats

One of the world’s largest consumer healthcare companies — specifically its UK & Ireland affiliate — was managing promotional materials with a slow, paper-based process. Brand teams and external agencies struggled with version control and coordination, medical/legal/regulatory (MLR) reviews could take as long as 40 days, and an impending office move threatened to further disrupt the manual workflow.

The company implemented Veeva Vault PromoMats, a cloud-based, validated promotional materials platform, and went live with all users (including eight agency partners) in six weeks. The system provided real-time collaboration, a full audit trail, and a central claims/content repository, cutting approval times by roughly 50% (to under 20 days), improving compliance and quality, driving high user adoption, and freeing staff to focus on creating better promotional content.