Case Study: Galderma achieves streamlined global sales and rapid HCP digital engagement with Veeva Systems' Commercial Cloud

Galderma Empowers Global Sales Force with Veeva Commercial Cloud

Galderma, a global dermatology company operating in about 100 countries with 5,000 employees, needed to simplify its commercial IT landscape and better align regional sales teams while improving customer engagement. The company faced complexity and high hosting/support costs from legacy on‑premise systems and needed a faster, more flexible way to reach healthcare providers—especially as market conditions shifted rapidly during the COVID‑19 pandemic.

Galderma migrated to Veeva Commercial Cloud—deploying Veeva CRM (multichannel, Approved Email, Events Management, Engage Meeting), Veeva Network/OpenData, Vault PromoMats, and Align—initially in the U.S. and then in nine additional markets within 18 months. The move eliminated infrastructure complexity and related costs, harmonized global sales processes while allowing regional customization, and enabled rapid digital HCP engagement (Engage Meeting was rolled out in two weeks), increasing reach and operational agility.

Galderma