Case Study: Ferrer Pharmaceuticals achieves streamlined pharmacy order management and improved customer insight with Veeva Systems

Ferrer Pharmaceuticals Gains Better Customer Insight with Veeva CRM

Ferrer Pharmaceuticals, a Spain-based multinational with subsidiaries across Europe and Latin America, faced limits with an ageing, home-grown sales force automation system. As the company’s sales structure grew more complex and competitive across territories, Ferrer needed mobile access to a single view of customer interactions, intuitive tools for reps and administrators, and built-in direct-to-pharmacy order management to streamline volume sales.

Ferrer chose Veeva CRM’s cloud-based, multitenant platform and rolled it out on tablets and iPads to 600 reps, integrating order capture, real‑time pricing, digital approvals and ERP processing. The integrated solution now handles 200+ orders per day, improves cross‑territory visibility and call planning, increases rep efficiency and job satisfaction, and gives Ferrer a flexible, scalable CRM foundation for further expansion.

Ferrer pharmaceutical company

Ivan Santos

Director of CRM, Ferrer pharmaceutical company