Case Study: Coloplast achieves faster audits and streamlined digital supply‑chain content workflows with Veeva Systems' Vault PromoMats

Coloplast improves visibility and streamlines workflows across the digital supply chain

Coloplast, a Danish multinational specializing in ostomy, continence, urology, wound, and skin care products, faced growing regulatory pressure to link promotional claims to supporting evidence and provide clear audit trails. Fragmented systems — an inefficient custom SharePoint setup, heavy reliance on email, and siloed file stores — made it difficult to track content, prove claim provenance, and maintain visibility across global teams.

Coloplast implemented Veeva Vault PromoMats to centralize assets, tie each claim to supporting evidence, and standardize review and approval workflows. The platform delivered faster audits (review prep cut from hours to about 15 minutes), better control and reuse of content, thousands of documents consolidated, and measurable efficiency gains that position the company to reduce marketing spend and improve compliance.

Coloplast

Charlotte Sylvest

Senior Master Data Governance Manager