Case Study: Cardiology Device Company achieves 40% faster approvals and 2x content volume with Veeva Systems' Vault PromoMats

Cardiology Device Company Accelerates Content Approvals by 40% While Doubling Content Volume

A global cardiology device company (1,500+ employees) had invested in Veeva Vault PromoMats but was only using its base capabilities, leaving marketing teams stuck in reactive mode and slowing the creation and approval of regulated content as needs grew.

By instituting strong change management and enablement—three full‑time trainers, regional Vault administrators, and document curators—the company drove full adoption of Vault PromoMats as its single source of truth for DAM and MLR. The result: commercial content doubled, approval time fell from 4.9 to 2.9 days (≈40% faster), approved documents rose ~30%, digital assets grew 148%, and teams across five countries now distribute compliant content more quickly and consistently.