Case Study: BTG achieves faster field response and higher sales adoption with Veeva CRM from Veeva Systems

BTG - Customer Case Study

BTG plc is an international specialist healthcare company focused on critical care, oncology and related disorders, recently expanded through acquisition and now employing 450+ people across three continents. Rapid growth exposed limitations in its hosted CRM — it lacked flexibility for evolving requirements, rapid compliance changes and easy upgrades — so BTG needed a more nimble, cloud-based solution that would scale globally.

BTG selected Veeva CRM (influenced by a trusted partner) and deployed it in seven weeks for field teams on Tablet PCs and BlackBerry, with iRep for iPad planned to combine CRM and closed-loop marketing. The result was faster field response, higher user adoption, more frequent and accurate call reporting, improved analytics and mobility, lower IT maintenance costs and the flexibility to change and expand systems as the business grows.

BTG