Case Study: Bristol Myers Squibb achieves a stronger omnichannel content strategy with Veeva Systems

Bristol Myers Squibb - Customer Case Study

Bristol Myers Squibb worked with Veeva Systems to build an omnichannel content strategy and align teams around a clear definition of omnichannel. The company’s challenge was creating a common North Star across Brand, IT, Medical, and Commercial teams while improving customer experience through the right channels, not simply more channels.

Veeva Systems supported Bristol Myers Squibb’s approach to using the “four Ds” — data, decisioning, design, and delivery — to guide content strategy and enable more personalized, consistent engagement. The result was stronger cross-functional alignment, better use of customer data, and a roadmap toward more automated content delivery using AI and machine learning.

Bristol Myers Squibb

Ray Gomez

Vice President of Worldwide Omnichannel Capabilities