Case Study: Boehringer Ingelheim achieves unified global events visibility and deeper customer insights with Veeva Systems' CRM Events Management

Boehringer Ingelheim Gains New Customer Insight Across Global Events

Boehringer Ingelheim, a global pharmaceutical company with about 52,000 employees operating across roughly 88 markets, faced a fragmented events landscape where regional teams used different tools, preventing standard planning, consistent reporting, and comparable customer data. The lack of a single event platform limited visibility into customer preferences and made it hard to coordinate global operations.

The company implemented Veeva CRM Events Management and Veeva CRM Engage for Events Management, rolling the solution out to 77 countries over three years to establish a global blueprint and secure, integrated processes. The unified platform streamlined planning and approvals, created a single view of attendee interactions, delivered deeper insights into customer journeys, and supported a shift to 70–80% virtual offerings while enabling an optimized mix of in-person, virtual, and hybrid events.

Boehringer Ingelheim

Beate Hansmann

Global Capability Owner, Meetings and Events