Case Study: Bayer AG and Otsuka Europe advance AI-enabled commercial transformation with Veeva Vault CRM

Bayer AG and Otsuka Europe go live globally in 1 week with Veeva

The customer, Bayer AG and Otsuka Europe, faced the challenge of relying on legacy CRM systems that limited their ability to leverage AI and innovation for commercial transformation. To gain a competitive advantage and enable a next-generation operating model, they partnered with vendor Veeva Systems to transition to its Veeva Vault CRM platform.

Veeva implemented its Vault CRM solution, providing a unified platform that seamlessly integrates for field teams. The solution enabled both companies to move beyond standardized data to capture unstructured insights and automate administrative tasks. As a result, Bayer AG successfully rolled out the system in Japan and Otsuka Europe achieved a global go-live, positioning both companies for future AI transformation and shifting their field representatives from data entry roles to insight collectors.