Case Study: Bausch Health achieves a 90% rep-approved CRM experience with Veeva Systems' MyInsights

Bausch Health Builds 90% Rep-Approved CRM Experience

Bausch Health faced a fragmented field-sales environment where reps spent 10–20 minutes hunting through disconnected systems, reconciling versions and juggling multiple data sources—barriers that made personalized pre-call planning and timely patient-treatment conversations difficult. Field feedback was clear: “Please put all of our systems in one place.”

Bausch implemented Veeva CRM MyInsights, using MyInsights Studio’s no-code tools to build a single, rep-focused dashboard that surfaces the five critical visual data sets reps rely on. Built collaboratively across sales ops, field enablement and IT, the command-center approach streamlined analytics and pre-call planning; a post-rollout survey of 230 reps reported 90–95% satisfaction, faster doctor identification, higher productivity and more time for high-value, customer-facing work.

Bausch Health

Michelle Perugini

IT Team and Sales Operations