Case Study: AstraZeneca achieves 30% annual cost savings and 29% ROI with Veeva CRM (Veeva Systems)

AstraZeneca - Customer Case Study

AstraZeneca, a global biopharmaceutical company, faced mounting problems with its custom on‑premise .NET CRM: high maintenance costs, limited functionality, poor reporting and collaboration, slow change cycles, and difficulty integrating external data. The Medical Affairs team needed a more flexible, scalable, and user‑friendly system that would reduce ongoing costs and improve productivity.

After evaluating vendors, AstraZeneca selected Veeva CRM’s cloud SaaS solution and rolled it out to Medical Scientific Liaisons in under three months and 10% under budget. The move delivered a 29% ROI and ~30% annual cost savings, cut report reviews from 118 to 25 (an 89% reporting efficiency gain), reduced change time from weeks to minutes, eliminated post‑launch bugs, and provided scalable, easy integration, real‑time dashboards, and continuous automatic upgrades.

AstraZeneca

John Pelkowski

Senior Director Client Engagement, Medical Affairs