Case Study: Astellas achieves a pan-European CRM standard for 2,000 users with Veeva Systems

Astellas Selects Veeva CRM for European-wide Deployments

Astellas Pharma Europe needed a single, pan‑European CRM to support a new commercial model across 21 affiliate offices and more than 20 countries. After an exhaustive review of major vendors, the company sought a future‑proof, agile solution that could scale to roughly 2,000 users while delivering transparent, lower costs and regional/local flexibility.

Astellas selected Veeva CRM’s multi‑tenant SaaS suite (including iRep and VBioPharma) as its European standard. The deployment extends an existing U.S. relationship, brings Veeva to its 100th customer, and delivers a cloud‑based platform designed to improve adoption, reduce complexity and costs, and support Astellas’s commercial growth across Europe.

Astellas

Wim Kockelkoren

Senior Vice President EMEA Commercial Effectiveness and CEE Region