Case Study: Antares Pharma achieves intelligent customer engagement and 75% reduction in data infrastructure costs with Veeva Systems' Commercial Cloud

Antares Pharma Drives Intelligent Customer Engagement with AI

Antares Pharma, a specialty pharmaceutical company that designs and manufactures auto-injectors, faced growing complexity from multiple customer data vendors and a costly custom data warehouse. Sales reps relied on several portals with incomplete, out‑of‑date information and a two‑person sales operations team needed an integrated, cloud‑based CRM, master data and data warehouse to deliver clean, actionable data to the field.

Antares deployed Veeva Commercial Cloud (Veeva CRM, Nitro, Andi, Align, Network, OpenData, and related tools) to create a single source of truth and embed AI‑driven insights into reps’ workflows. The move cut custom infrastructure costs by ~75%, reduced data load time from six hours to 45 minutes, sped territory alignments by 75%, increased follow‑up activity by 22%, shortened training and deployment times, and enabled faster, more personalized HCP engagement.

Antares Pharma

Sal Paolozza

Senior Director of Sales Operations