Case Study: ANI Pharmaceuticals achieves faster field targeting and patient identification with Veeva Systems

ANI Pharmaceuticals Triggering Daily Field Team Suggestions for Dynamic Targeting

ANI Pharmaceuticals launched its first patented rare disease therapy and needed a faster way to turn patient and HCP data into actionable field insights. Using Veeva Systems’ Veeva Compass Patient and Veeva CRM, ANI moved away from slow, manual data management to identify new patients and HCPs more quickly and support commercial targeting in a rare disease setting.

Veeva Systems helped ANI integrate daily refreshed claims data into its commercial ecosystem and deliver field suggestions in Veeva CRM within 24 hours. The result was a major speedup: ANI cut 30 days from the process of compiling and sharing insights, and its team could act on timely, hyper-specific recommendations in CRM to schedule calls or send emails faster.

ANI Pharmaceuticals

Bob Acropolis

Senior Director, Operations & Analytics