Case Study: ANI Pharmaceuticals achieves 75-day product launch and on-demand patient & HCP insights with Veeva Systems

ANI Pharmaceuticals Expedites Launch With On-Demand Patient Data

ANI Pharmaceuticals, a small Minnesota–based pharma building on a century of generics and manufacturing expertise, launched its first patented branded rare-disease therapeutic just 75 days after FDA sNDA approval. Faced with a compressed timeline, the company needed rapid, detailed insight into patient journeys, treatment patterns, and where appropriate patients and prescribers were located to enable its field team.

ANI relied on Veeva Compass Patient data and the Veeva Commercial Cloud suite to pinpoint prescribers, patient and HCP locations, and the full patient journey, pulling those insights directly to the frontline within 10 weeks. The connected data and services supported a fast, efficient launch, helped focus sales outreach, and established a foundation for ongoing patient and HCP education.

ANI Pharmaceuticals

Bob Acropolis

Senior Director, Operations & Analytics