Case Study: Alnylam Pharmaceuticals achieves broader HCP reach and improved targeting with Veeva Systems' OpenData and Veeva CRM

Alnylam Reaches a Broader HCP Audience Using Integrated Customer Data

Alnylam Pharmaceuticals, a biopharma focused on rare diseases, needed a stronger, more actionable customer data foundation to find and engage the right healthcare professionals (HCPs), eliminate data silos, and speed market access. The company’s challenge was not just data quality but making that data available in frontline workflows and sharing it securely with partners across markets.

Alnylam integrated Veeva OpenData with Veeva CRM, Network and a centralized data lake to create a single, real-time view of customers and enterprise access to the full OpenData universe. The result: an optimized user experience for field teams, simplified reporting and territory design, faster data-change turnaround (avg. four hours), and quicker partner onboarding—data-matching tasks that once took a week now finish in hours—leading to better targeting, engagement, and faster commercial ramp-up.

Alnylam Pharmaceuticals

David Andrew

CRM & Field Force Technology Lead