Case Study: Alnylam Pharmaceuticals achieves data-driven multichannel adoption and actionable insights with Veeva Systems

Alnylam Pharmaceuticals - Customer Case Study

Alnylam, a leader in RNAi therapeutics focusing on rare diseases, needed to transform its CRM from a transactional record into a source of actionable insight for multichannel Key Account Managers (KAMs). With rapid digital-channel adoption and the high-precision data needs of rare-disease prescribing, the company faced the challenge of improving CRM adoption, enabling smarter prospecting, and encouraging appropriate prescribing.

Partnering with twentyeightb and using Veeva CRM MyInsights, Alnylam implemented modular, field-centric dashboards and an HTML5 “app within an app” that aggregates multiple data sources, surfaces territory and HCP insights, and supports closed-loop marketing. The intuitive maps, drill-down views and habit-forming features increased KAM confidence and CRM usage, accelerated targeting and planning, and delivered real-time, actionable insights to drive smarter multichannel engagement and more appropriate prescribing.

Alnylam Pharmaceuticals

Anthony Sclafani

Director of Strategic Technologies