Case Study: Allos Therapeutics achieves rapid CRM agility, improved reporting, and iPad-enabled mobility with Veeva Systems

Allos Therapeutics - Customer Case Study

Allos Therapeutics is a growing biopharmaceutical company with about 200 employees and the marketed oncology drug FOLOTYN® for PTCL. As commercial activity accelerated, Allos struggled with its legacy hosted CRM — unreliable performance, limited functionality, slow upgrades and inflexible change processes that hindered reporting and field responsiveness.

Allos moved directly to Veeva CRM and went live with 80+ users in six weeks, deploying VInsights, VMobile and iRep on the iPad. The new cloud solution delivered painless data loading, rapid configuration (add fields or reports in minutes), improved call reporting and analytics, seamless upgrades, iPad-enabled mobility, easy integration with a custom patient tracker, higher user adoption and measurable time savings for operations.

Allos Therapeutics

Carolyn Bogemans

Director, Sales Operations, Allos Therapeutics