Case Study: Agile Therapeutics achieves rapid, revenue-driving launch insights with Veeva Systems' Nitro

Agile Therapeutics Gets Big Insights for a Novel Women’s Healthcare Launch

Agile Therapeutics, a 30-person women’s health company in Princeton preparing to launch its birth control patch Twirla, needed detailed patient-level and payer data (including BMI limits and insurance/formulary coverage) to support commercialization. With limited technical and financial resources—just two staff dedicated to data and one analytics lead—the company faced the challenge of consolidating many third‑party data sources into a usable analytics environment quickly and affordably.

Agile implemented Veeva Nitro as a turnkey analytics platform, connecting Veeva commercial apps and 12+ external sources to integrate over 1M records in about 10 weeks. Nitro delivered fast, credible insights—enabling seconds‑level queries, revealing payer reimbursement gaps so Agile could target fully reimbursing payers, measuring promotional impact, and providing data-driven decisions that supported Twirla’s launch and ongoing commercial growth.

Agile Therapeutics

Sunny Longordo

Senior Director, Commercial Insights