Case Study: ADVANZ PHARMA achieves stronger scientific engagement with Veeva Systems' Link Key People

ADVANZ PHARMA Enables Field Medical Teams to Have Enhanced Scientific Engagements with Link Key People

ADVANZ PHARMA needed a faster, more reliable way to prepare field medical teams for launches in new therapeutic areas and to identify the right stakeholders for scientific engagement. Before working with Veeva Systems, the company relied on weeks of desk research and consultants to profile external experts, but the information became outdated quickly. ADVANZ PHARMA used Veeva’s Link Key People to streamline market intelligence, stakeholder mapping, and pre-call planning.

With Veeva Systems’ Link Key People, ADVANZ PHARMA improved expert identification, strengthened scientific discussions, and simplified congress planning. The company reported that 93% of field teams save one to five hours of desk work each week, and 92% of medical users say the tool helps them have better scientific conversations. Veeva Systems helped ADVANZ PHARMA stay competitive while expanding engagement to emerging experts, digital influencers, and other key stakeholders.

Advanz Pharma

Andy Eeckhout

Global Head of CRM and Digital Solutions