Case Study: Actelion Pharmaceuticals achieves global sales alignment and streamlined CRM with Veeva Systems' cloud CRM and iRep

Actelion Pharmaceuticals Takes to the Cloud with Global Deployment of Veeva CRM and iRep

Actelion, a global biopharmaceutical company, faced a fragmented sales technology landscape with ten different client/server SFA systems across 29 regions that were costly to maintain, hard to update, and inconsistent. After an exhaustive RFP process, the company selected cloud-based Veeva CRM for its industry-specific functionality and ability to align diverse selling teams worldwide.

Actelion deployed Veeva CRM for 500+ users and implemented iRep—the integrated CRM+CLM iPad solution—resulting in streamlined sales reporting, consistent global practices, faster deployments, and lower operational costs. The cloud rollout improved field efficiency and customer interactions through role-specific tools, regular transparent updates, and scalable, centralized CRM capabilities.

Actelion Pharmaceuticals

Christoph Schmidt

Head of Global Commercial Excellence