Case Study: Accera achieves scalable, cost-efficient CRM and stronger field reporting with Veeva Systems

Accera - Customer Case Study

Accera, a commercial-stage biotech that markets Axona® for dietary management of mild-to-moderate Alzheimer’s, outgrew a generic Microsoft Dynamics CRM used for basic contact management. The system lacked life‑sciences functionality, strong reporting, mobility, and an intuitive field interface, forcing the company to retrofit solutions and incur wasted time and cost.

Accera replaced it with Veeva CRM (VBioPharma, VMobile, VInsights) — a life‑sciences‑focused, multi‑tenant SaaS built on Salesforce — deployed in under two months for 45+ field users. The move eliminated infrastructure costs, improved scalability and flexibility, delivered richer reporting and dashboard efficiency, and increased field productivity while keeping total cost of ownership low.

Accera

Ed Bach

Director of Sales Operations