Case Study: Crossix achieves 58% better targeting efficiency with Veeva Systems

A Rare Disease Brand Uses Marketing Analytics to Improve Campaign Performance

Crossix, working with Veeva Systems’ Veeva Crossix and Crossix Consumer Digital, helped a rare disease biotech brand address the challenge of reaching a very small, frequently misdiagnosed patient population more efficiently. The campaign needed to improve audience quality, reduce media waste, and drive new diagnoses without increasing spend.

Using Veeva Systems’ marketing analytics and health-data insights, the team optimized publishers, tactics, and budget allocation over time, then added health audience targeting in year two. The result was a 58% improvement in targeting efficiency, a 48% increase in diagnoses, and a 52% reduction in cost per qualified patient reached, all with no increase in media spend.

Crossix