Case Study: Vodafone increases online conversions with Ve Global's email remarketing solution

Vodafone - Customer Case Study

Vodafone, a major telecommunications company, faced the challenge of reducing its high online form abandonment rate and improving customer engagement in a competitive market. To address this, they partnered with vendor Ve Global, which utilised its intelligent email remarketing solution to target users who had begun but not completed an online process.

Ve implemented sophisticated and personalised email campaigns, which included split-testing subject lines and creatives to optimise performance. The solution delivered significant results for Vodafone, including a 13% increase in email open rates, a 94% increase in click-through rates, and a 50% increase in conversion rates, successfully boosting engagement and online sales.

Vodafone

Christopher Pearce

Search And Affiliate Partnership Lead