Case Study: American Airlines achieves higher booking ROI with Ve Global

American Airlines - Customer Case Study

The customer, American Airlines, faced a challenge with the transparency of its online display advertising. As a major airline relying on digital bookings, it was difficult for them to accurately attribute which ads were genuinely contributing to sales, as some vendors claimed credit for conversions from unseen, low-quality ad impressions. They partnered with vendor Ve Global and used its VeAds product to gain clarity and ensure their ads were actually being seen.

Ve Global implemented a prospecting campaign using embedded Ad Tags to guarantee high viewability and measure engagement duration. This solution provided American Airlines with complete transparency into their campaign's performance. The results were significant, with the campaign achieving a 66.1% viewability rate, a 900% post-attribution ROI, and a 0.16% PC conversion rate.

American Airlines