Case Study: 4Life Direct achieves 20% higher sales per agent with VCC Live

Outstanding sales results with customizable contact center software

4Life Direct, a specialist life insurance company operating across several European markets, wanted to make outbound telesales more effective while also improving response times to customer inquiries and agent KPI tracking. To address these challenges, 4Life Direct worked with VCC Live and its cloud-based contact center software.

VCC Live implemented an automatic dialer with custom settings, voicemail detection, and real-time statistics with custom KPI tracking. As a result, 4Life Direct increased agent talk time from 20 to 38 minutes per hour, reduced unsuccessful connections, achieved 34% voicemail detection efficiency, cut callback response time to under 3 hours, and saw an estimated 20% increase in sales per agent.

4Life Direct