Case Study: Outfittery achieves personalized, data-driven customer communications with VCC Live

Outfittery boosts repeat orders with VCC Live, with 30–40% coming via phone

Outfittery, a German e-commerce company offering a virtual styling service for men, faced challenges in analyzing customer data and unifying its communication channels. This lack of analytics prevented them from making strategic decisions on how to best reach customers, leading to a non-strategic and potentially confusing approach. To solve this, they turned to VCC Live for its API and Omnichannel solution.

By implementing VCC Live's software, Outfittery gained access to an analyzable data set and unified its marketing approach. This enabled them to provide more personalized and excellent customer care, which is central to their business model. The measurable impact was significant, with VCC Live's data revealing that 30-40% of all repeat orders came via phone calls, establishing it as their most important channel and placing the company on a continuous growth trajectory.

Outfittery