Case Study: Telemarketing International boosts outbound reach with VCC Live

Managing inbound and outbound calls efficiently with VCC Live

Telemarketing International, part of Mediashop Group, is one of Central and Eastern Europe’s largest teleshop companies, operating with 200+ seats across several countries. The company needed a better way to support remote agents, handle high volumes of inbound calls during TV spots, eliminate idle time between campaigns, and connect multiple systems. VCC Live’s cloud-based contact center platform was chosen to help replace the outdated on-premise setup.

With VCC Live, Telemarketing International implemented a cloud solution with advanced wallboard and monitoring tools, a predictive dialer, and easier system integration. The vendor helped the company improve remote work setup and real-time workforce management, while outbound campaigns saw a 30% increase in reached customers and conversion rates of up to 70%.