Case Study: Ferratum Group boosts debt collection efficiency with VCC Live

Improving debt collection effectiveness with an automated SMS

Ferratum Group, a Finland-based micro-loans provider operating across 24 countries, needed a faster and more cost-effective way to manage debt collection and reach customers who often ignored phone calls or were unreachable at the right time. To address this, Ferratum worked with VCC Live and used its cloud-based contact center solution together with an SMS feature integrated into its CRM.

VCC Live automated personalized SMS sending so agents could trigger messages with a single click after calls, and the predictive dialer could also send SMS when calls were unanswered. This streamlined process reduced manual workload, cut operating costs by nearly EUR 60,000, and increased debt collection efficiency by 65%, helping Ferratum contact more customers in less time.

Ferratum Group