Case Study: Columbia Bank achieves self-sufficiency and 35% cost savings with Varicent VIP Program

How Columbia Bank Drives Strategic Growth with Varicent’s VIP Program

Columbia Bank wanted to build a self-sufficient, internally managed incentive compensation function that could keep pace with business growth and reduce reliance on third-party support. To achieve that, it turned to Varicent and its VIP Program, seeking hands-on guidance to improve its incentive processes and scale more efficiently.

Varicent’s VIP Program provided dedicated technical support, weekly strategy sessions, and help with proof of concepts, allowing Columbia Bank to streamline plan documents, inquiries, reporting, and modular builds. The results included a 35% reduction in total incentive administration support costs, 50% more payees supported per FTE, faster plan document delivery in 1–2 business days, and an expected reduction of 800–1,000 emails in 2025.

Columbia Bank

Eric Schuler

Financial Planning & Reporting Director