Case Study: SalesRoads achieves a 20% increase in sales and 35% boost in call productivity with VanillaSoft

SalesRoads Increased Sales by 20% and Transformed Operations

SalesRoads, a leading B2B appointment‑setting and lead‑generation firm, needed a simple, cloud‑based CRM built for heavy cold calling. Existing systems were cumbersome, reduced key calling metrics, and made campaign changes, reporting, and new‑hire training slow and costly—especially for a remote, nationwide team.

VanillaSoft delivered queue‑based routing, preview dialing, email templates, e‑Gen follow‑up and web reporting, enabling reps to see all lead details in one screen and eliminate dead time between calls. The result: sales up 20%, productivity and calls per hour up 35%, much faster onboarding (hours vs. days), improved conversion rates and better campaign insights.

SalesRoads

David Kreiger

President