Case Study: Nationwide Telemarketing achieves 70% growth with VanillaSoft

Nationwide Telemarketing Increased Company Growth by 70%

Nationwide Telemarketing is a B2B telemarketing firm that handles appointment setting, lead generation, email marketing and surveys. The company struggled to compete with larger providers because operations relied on a landline and Excel—making call tracking, monitoring, recording and reliable reporting slow or impossible, leaving clients without proof of calls and exposing the firm to potential legal risk.

After deploying VanillaSoft, Nationwide gained call recording, preview dialing, automated reporting and customizable scripts, which improved training, reduced errors and sped up call throughput. The platform helped the company win larger accounts, increased new-hire hiring by 70%, boosted client satisfaction (and provided evidence in a lawsuit), and cut report generation from hours to minutes.

Nationwide Telemarketing

Connie Edwards

President/Owner