Case Study: Colt Powertrain achieves streamlined sales processes and improved order accuracy with VanillaSoft

Colt Powertrain Improved Efficiency in Sales Process

Colt Powertrain, a Decatur, TX supplier of engines, transmissions and transfer cases for repair shops, dealers and consumers, was scaling its pilot call center into a full sales operation but had no CRM or sales-enablement tools. Management hired an experienced sales manager who needed a solution to replace manual, paper-based processes, eliminate duplicate work, and improve order accuracy and reporting.

Colt implemented VanillaSoft, using custom data fields, queue-based lead routing, email templates, logical-branch scripting, an integrated payment gateway and web reporting. The system enabled in-call data capture, faster order processing, better shipping communication, fewer duplicate leads and cherry‑picking, plus clearer coaching and training insights — delivering measurable efficiency gains and improved sales consistency.

Colt Powertrain